Digital Marketing Specialist
Location: Seattle, WA, Washington
Job Category: Online | New Media,Public Relations | Marketing
Job ID: 10062
Employment Type: Full time
Salary: per hour
Posted: 08.22.2024
Occupations:
Job Description:
Wing Luke Museum (WLM) Mission: We connect everyone to the dynamic history, cultures, and art of Asian Americans, Native Hawaiians, and Pacific Islanders through vivid storytelling and inspiring experiences to advance racial and social equity.
WLM Vision: At the WLM, we believe in Arts + Culture as Apothecary (ACA), defined as a
culturally rooted art and creative expression contributing to comprehensive wellness, from individual to community. We also trust that an employee’s well-being, intersectionality, interculturality, and “enoughness” are central to their success in their work and their lives.
Position Title: Digital Marketing Specialist
Reports to: Senior Director of Strategic Communications
Rate of Pay: $23.59 - $33.02 an hour, DOE
Location: On-site
Schedule: Full-time; Monday – Friday, occasional evenings and weekends as necessary
Benefits: WLM offers a comprehensive package to full-time staff, including medical, dental, vision, prescription, and life insurance at no additional cost, 403(b), 12 holidays, PTO (paid vacation and sick leave). Staff enjoy museum membership and discounts at the Marketplace and programs.
Position Summary:The Digital Marketing Specialist is responsible for oversight of all digital marketing for the Wing Luke Museum, including writing and managing content for digital newsletters, social media platforms and for the Museum website to ensure message, brand, and communications alignment with the Marketing and Communications Department objectives.
In addition to the day-to-day work, the position will also provide project management support and participate in planning sessions with the Community Programs, Exhibits, the Museum’s Marketplace, and Development departments. This position may also participate in and attend various partnership and community activation (WLM programming such as JamFest, Lunar New Year, etc.) planning efforts.
Key Responsibilities:- Work with the Senior Director of Strategic Communications and the Marketing Manager to plan and execute the digital marketing strategy for all social media platforms, email marketing campaigns, and website content. Share website management duties with the Marketing Manager.
- Create content for a range of digital platforms for multiple audiences/stakeholders.
- Write marketing and communications content as needed.
- Monitor and analyze digital marketing metrics and data, including SEO, engagement, etc., and make recommendations based on trends and departmental goals.
- Utilize the work management platform for project management as necessary.
- Collaborate across multiple departments to support communications and marketing projects.
- Collaborate with the Marketing Manager and Senior Director of Strategic Communications on department and program communications plans.
- Partner with the Senior Director of Strategic Communications and the Marketing Manager to plan and develop an annual editorial calendar for content.
- Other duties as assigned.
Job Requirements:
- Three to five years of Digital Marketing experience and background in Communications, Marketing or Public Relations preferred.
- A minimum of three to four years of experience in managing social media platforms including Facebook, Instagram, YouTube, and X, for a small business or organization.
- Experience using social media management and email marketing platforms.
- Familiarity with the Squarespace and WordPress website platforms considered optimal.
- Experience with project management platforms such as Asana.
- Experience in copywriting and editing for social media.
- Experience with social media, email marketing, and website analytics.
- Proficiency in collaborating with other departments to source and develop content.
- Demonstrated ability to multi-task and adhere to deadlines.
- Highly developed written, interpersonal, and oral communications skills.
- Strong public speaking and presentation skills.
- A friendly, enthusiastic team player who enjoys working with a diverse group of staff and visitors.
- Passion for and desire to learn about the rich history of Asian Americans, Native Hawaiians, Pacific Islanders and Chinatown-International District communities.
- Experience working in social justice, arts, museum/cultural organizations preferred.
- Adobe Suite (Photoshop, Illustrator, Premiere Pro) experience a plus.
- Degree in communications, marketing, public relations or a related field preferred.
To Apply (no phone calls, please): Please e-mail letter of interest and resume to:
jobs@wingluke.org Museum Overview: As a National Park Service Affiliated Area and the first Smithsonian affiliate in the Pacific Northwest, the Wing Luke Museum offers an authentic and unique perspective on the American story. Nationally recognized for our work in creating dynamic, community-driven exhibitions and programs, we put our community at the heart of each exhibition we create. The stories you see and hear within our walls are their authentic experiences and perspectives. From the struggles of early Asian pioneers to accomplished works by national Asian American, Native Hawaiian, and Pacific Islander (AANHPI) artists, their contributions give us a look at what it means to be uniquely American. Our 60,000 square foot facilities offer three floors to tell our communities’ stories, with contemporary galleries showcasing both temporary and permanent exhibitions as well as preserved historic spaces accessible only through our daily guided tours. Beyond our walls, we tell the story of our neighborhood, Seattle’s Chinatown-International District, and activate and steward multiple sites throughout the area. While economically challenged, it is a historically and culturally vibrant area, and we see ourselves as a neighborhood concierge and an economic anchor for the nearby small businesses. From restaurants to statues that you might not otherwise notice, there are layers of history and significance that are waiting to be uncovered. Wing Luke Museum offers guided neighborhood tours and events that will encourage you to discover stories and tastes both on and off the beaten path. For more information, please visit www.wingluke.org.
The Wing Luke Museum is a 501c3 organization. We are committed to diversity, equity, inclusion, accessibility, racial and social justice. BIPOC candidates are encouraged to apply.